Below is an overview of the media industry with a discussion on how streaming services have disrupted the standing of traditional TV.

The media landscape is constantly changing, with the increase of new sites and streaming services taking a leading stake in the entertainment market. These platforms have effectively changed how audiences are taking in media, leading to the development of many new entertainment trends. As a result, many prominent TV broadcasting companies have welcomed this innovation and are investing in the development of their own streaming applications. The founder of the activist investor of Sky would recognise the appeal of streaming services. Likewise, The director of the company owning Sling TV would concur that customer behaviors are changing. Nevertheless, after years of extensive development, the future of streaming services will have to focus on offering unique attractions to stand apart. While the popularity of streaming does not appear to be decreasing anytime soon, it appears that the future of entertainment will rely on trends in the streaming service industry.

With the rise of on-demand media streaming, the ability to watch many episodes of a series in succession has caused the development of the term 'binge-watching'. While binge watching enables audiences to consume content at their own pace, it has resulted in substantial effects on the entertainment sector. While it can take entertainment companies months, or perhaps years to make a set of content, it is coming to be more and more typical for audiences to speed through episodes and move on to a new program. This viewer habit has led to discussions concerning the cultural shelf life of a show, and how media companies can increase audience engagement in the long term. The benefit of this pattern is that new productions are very likely to receive viewership as customers are influenced by what's trending on streaming services. In addition, with the popularity of social media and online video platforms, it has been beneficial for the wider entertainment sector to offer behind the scenes material and interviews to help build and sustain the fanbase.

Due to the quick growth of streaming sites, the market has seen considerable updates to the way audiences watch and receive content. With consideration for the effects of binge-watching and media longevity, streaming media corporations are looking for ways to encourage healthy viewing patterns while maximising the profitability of a production. In an effort to rework viewer habits, some platforms are embracing the return of weekly episode releases. This move is extremely powerful for a variety of purposes. Firstly, by spreading out material release, subscribers remain with a network for longer than they would if they just took one month to watch the content in question. Additionally, weekly releases are making it easier for shows to produce hype and engagement for a longer amount of time. The CEO of the shareholder of HBO Max would recognise the benefits of periodical releases. While the binge-model will continue to have a place when dealing with older seasons of material, it is obvious that more info the industry is exploring ways to enhance engagement in a crowded market.